The company was preparing to launch a course titled “Learn English in 90 Days” but had no email marketing system in place. They needed to warm up their audience and create a communication channel before initiating a full campaign.

• Developed a foundational email marketing plan to build trust and engagement.

• Segmented their audience to prepare for targeted messaging.

• Created an initial email flow structure to onboard new users and guide them to take the “next step” toward course registration.

1. Planned the email campaign structure and timing.

2. Defined key conversion goals — like readiness to register.

3. Prepared the system to start sending automated emails.

1. Email system launched and prepared for automation.

2. Audience segments ready for targeted messaging.

3. Team now ready to scale up marketing efforts.